The Duck: How to Make THEM Pay

The Duck: How to Make THEM Pay
Years ago, my yoyo company (Rain City Skills) made a yoyo called “The Ducc”. It was an ambitious project, we designed it by committee. A series of 14 polls in the biggest Facebook yoyo group where they voted on each design aspect. When it came time to vote on the name there was no question. In the year previous, someone had started adding “duck” to any poll. Favourite color string? Red, blue, yellow, green or duck! What weight do you prefer for your yoyo, 60g, 62g, 64g, 66g, or duck?
You get the idea.
What I didn’t anticipate was the deluge of duck memes and jokes that started coming my way. One was a link to an amazon review of this 150-year-old book on raising and selling ducks called “Ducks and How to Make Them Pay”. At the time there was a single review. “Not the duck-specific revenge manual I was looking for.” At the time I had finished 2 non-fiction books and was waiting on editing and filling time with a short-story writing binge. On a whim I decided that this would not stand, that The Duck should be held accountable for its crimes. So, in an afternoon I drafted a manual on how to survive when The Duck rises up to exterminate humanity. My wife edited a later extended edition and described it as “being yelled at in print”. Which was what I was going for, a YouTube conspiracy theorist ranting!
 I published it to Amazon as a test case. Little did I know that it would become my best seller! I mean, it does less than $100 a month in revenue, but I know traditionally published authors that would kill for that! What’s ridiculous is that it took me as long as it did to realize I should follow it up.
In the meantime, I published the yoyo books to resounding crickets. Except for my tiny niche.